Analysis on the characteristics&trend of plant extract industry



1. Introduction of plant extract industry

The plant extract is based on the needs of the extracted product, and is subjected to physical, chemical extraction and separation processes to obtain and concentrate one or more active ingredients in the plant without changing the structure of the active ingredient. According to different ingredients, plant extracts can be divided into sputum, acid, polyphenols, polysaccharides, terpenes, flavonoids, alkaloids, etc.; according to product traits, can be divided into vegetable oil, extract, powder, crystals and other categories.

2. The plant extracts are rich and diverse

 At present, there are more than 300 kinds of industrial extracts. It is a very important intermediate product, which can be used in a wide range of applications, such as raw materials for medicines, health supplements, nutritional supplements, food additives. , cosmetics and other industries.

3. Plant extract industry characteristics

(1) Economic cyclical

One of the main areas of application for plant extracts is health supplements.

(2) Technical

The plant extraction industry has high technical requirements. The development stage of new products requires deep theoretical knowledge and long-term practical experience accumulation as the basis; in the production stage, the use of advanced extraction processes and equipment can not only greatly improve the quality of extract products, but also improve the utilization rate of raw materials, reduce waste of raw materials, and reduce Cost of production.

(3) Industry concentration

Plants are extracted from plants, and resource-rich areas are more conducive to industry development.

4. Plant extract industry barriers

(1) Market access barriers

Plant extracts are a very important intermediate product, and their quality directly affects the quality of downstream drugs, health care products and other products. Without professional equipment, talent and technology, it is often difficult for new companies to meet the standards of national and foreign customers.

(2) Brand awareness

Brand awareness is the result of long-term investment and operation of the company in terms of brand building, product quality, marketing services, etc. It is often difficult for new entrants in the industry to establish brand advantages in a relatively short period of time.

(3) Process technology barriers

The production technology and technology of plant extracts are an important manifestation of the company's competitive strength, because it involves many fields such as chemical, pharmaceutical, food, and biology, which directly determines the quality of the company's products, and then determines the sales of the company's products. New entrants in the industry are often difficult to form competitive technical capabilities in a relatively short period of time.

(4) Sales channel network

In addition to the quality of the products, the establishment of a stable sales channel often requires the company's senior management and sales personnel to invest a lot of time and energy to maintain a good relationship with customers.

5. Future development trend of plant extract industry

(1) The variety of products is constantly enriched

With the growth of cognition, the improvement of tools and equipment, and the innovation of methods and methods, human studies on plants and human bodies will continue to deepen. New plant ingredients that meet human needs will continue to be discovered, and the variety of plant extracts will continue to be enriched. 

(2) Continuous development of new technologies and processes

The plant extract industry is a technology dependent industry. Advanced extraction processes and equipment not only greatly improve the quality of extract products, but also improve raw material utilization, reduce raw material waste, and reduce production costs. With the increasing competition of the industry and the increasingly fierce competition, enterprises will definitely choose to continuously improve the technology and develop new technology development strategies to form a competitive advantage and seize the market.

(3) The industry quality system is gradually established and improved

(4) Gradual increase in industry concentration